Applications

Two examples, onboarding and a per-spoke reflection prompt, sharing one footer template.

Welcome to MyGiving, onboarding email (scrolls, full page)

Never miss the hour of dua, MyFridays (scrolls, full page)

Neither email frames sharing as referral or reward, “Pass this on to someone” is the only share language used, consistent with the “never refer-and-earn” rule on Voice & Tone. Both share one footer template, brand disclosure line, registered-charity and fund disclaimer, contact email, mailing address, social icons.

Real scene, headline, and for the square format a UI-bubble overlay naming the outcome, the benefit-forward pattern documented on Voice & Tone.

My Ten Nights, benefit-forward

My Fridays, reflective/dua-led

MyGiving, image-led

My Fridays, urgent/cause-led

Four different registers, benefit-forward, reflective, purely image-led, and urgent-cause, all still land inside the same calm, uncluttered card recipe. Even the Gaza appeal states the need plainly, no countdown, no red urgency banner, no manipulation, restraint holds even under real-world pressure.

One creative, three formats

The same “5 Giving Moments Across The Year” campaign, resized and reworked for a Facebook feed post, an Instagram feed post, and an Instagram story, rather than one image stretched to fit three shapes.

Facebook feed

Instagram feed

Instagram story

The Instagram feed export still carries “Lorem Ipsum is simply dummy text…” as its caption, worth catching before this one ships, not a brand issue, just an unfinished export.

Paid display

Standard IAB banner sizes, same headline-forward, one-photo treatment, scaled down.

580 × 400

970 × 250 (billboard)

Still nothing to draw from, no listing screenshots, feature graphic, or icon treatment for the store surfaces exist in the export folder or either pressure-test board reviewed. Not a gap to paper over with a guess.

The most fully pressure-tested application area found, four touchpoints tested as one system: a partner landing page, a mosque/masjid white-label page, a partner social lockup, and the pre-launch marketing site all three feed into.

Partner landing page, Muslim Aid (scrolls, full page)

Partner landing page

“A partnership built on trust” hero, then why MyGiving works with the partner, then a “give through” choice between the two spokes that carry that partner’s causes. Closes on a named, attributed testimonial and an impact-stats row.

The stats row shipped with [X]+placeholders and an explicit note: “figures to be confirmed with partner before this ships.” Worth carrying forward as a rule, real partner numbers, confirmed by the partner, or a placeholder that’s visibly a placeholder. Never an invented number.

Mosque / masjid white-label page (scrolls, full page)

Mosque / masjid white-label page

“[Institution name], Powered by MyFridays” masthead, then a standard fundraiser card, a hadith band, and a three-benefit grid explaining the arrangement to the institution itself, not the donor.

This is the practical, shipping answer to the MyMosque question raised on Family of Products: rather than a sixth standalone product, mosque partnerships route through MyFridays and get a white-label page instead.

Partner social, MyTenNights × Niyyah (scrolls, full page)

Partner social lockups

This MyTenNights × Niyyah pairing, plus a full set of MyGiving × Muslim Aid lockups (both a side-by-side version and one with an explicit “×” separator), are on Family of Products → Co-branding & Lockups. NULIC still has no exported lockup, referenced in the pressure-test notes as a concept only.

Straight from the pressure-test notes: “smaller partners with less developed brands and assets mean MyGiving carries more weight in the relationship, more of the page, more of the trust. The system covers this, tested with NULIC specifically, but it’s a real dynamic worth watching.” A subordinate “Powered by” tag exists for that smaller-partner case, just not exported here.

Pre-launch marketing site (scrolls, full page)

Pre-launch marketing site

Carries a “Trusted by organisations around the world” logo row (Muslim Aid, charity: water, and others), the same four-spoke card grid seen on Family of Products, a second named partner testimonial (Naseeha Mental Health, Canada), confirming the attributed-testimonial pattern is systemic, not specific to the Muslim Aid page, and an aggregate impact-stats row.