MyGiving Brand Guidelines
Family of Products
One hub, five spokes. One system, six faces, not six separate brands.
The Hub & Spokes
Every entity, MyGiving and its spokes, shares one construction logic: the same icon-in-wordmark device, the same Titlecase Figtree Bold wordmark. Colour and gradient are the only things that change per entity, pulled from one shared horizon logic across night, dawn, and midday. A new spoke earns a place in that cycle, not a new colour system.
Standalone, each spoke’s gradient runs vibrant and strong. Inside the hub, palettes mute down so no spoke fights for attention. Shared features, like “Give on behalf of a loved one,” are reused across spokes but recoloured with the spoke’s own tint.
The hub. Every giving moment starts here.
MyMosque (reference only)
A watch-item, not confirmed. It appears in the Figma lockup sheet and functionally in the Give flow (“Support Local Mosques”), but current thinking keeps MyFridays for mosque partnerships instead of a sixth product. Kept here for reference only, pending product adoption.
Co-branding & Lockups
These are guidelines, not hard-and-fast rules. Real partnerships vary, so the system needs room to flex depending on the nature of the relationship rather than forcing every pairing into the same box.
“Part of”
Carries a lot of weight, softer than “Powered by,” closer to family than infrastructure. Use it when the relationship earns that, like MyFridays for mosque partnerships.
“Powered by”
Still has its place, for partners genuinely running on MyGiving’s infrastructure who want that stated plainly.
Real exports, from the pressure-test batch
MyFridays, “Part of”
MyFajr, “Part of”
MyTenNights, “Part of”
East London Mosque, powered by MyFridays
East London Mosque, powered by MyMosque
MyGiving + Muslim Aid, side-by-side
MyGiving × Muslim Aid, with separator
Two different answers for East London Mosque
One export pairs it with MyFridays, another with MyMosque, the same watch-item flagged above as not confirmed. Both were pressure-tested for the same partner, so the “MyFridays covers mosque partnerships” position isn’t as settled as the rest of this page implies, worth a real decision, not an assumption.
[OPEN] Full lockup construction rules (spacing, hierarchy, minimum size) still need extracting from the “Ident” and “MyGiving × MyTenNights” Figma explorations. NULIC has no exported lockup yet, referenced in the Applications pressure-test notes as a concept only.
Partner social, shipped
MyTenNights × Niyyah, the same side-by-side, equal-weight pairing as the Muslim Aid lockup above, applied to a finished social asset rather than a logo sheet.