The mark reads as a continuous ring: night into day into night again, not depicted, just felt through colour. Concentric circles, a loop, leveraging the same shapes the spokes carry, crescents and suns. Green, to represent time, growth, and progress.
Of the directions explored, this was the only one built to be systemic from the outset, not just a parent mark, but the logic the whole spoke family lives inside. See Family of Products for how each spoke folds its own icon into the same wordmark logic.
Construction & Clear Space
Open, proposed
Not yet reviewed in Figma. Proposed default below, sized off the mark itself so it scales with it: keep space equal to at least the full height of the icon clear on every side.
Minimum Scale
Open, proposed
Not yet reviewed in Figma. Proposed defaults for digital use, below which the mark loses legibility:
Icon only, min 20px
Full wordmark, min 96px wide
Color Variants
Confirmed
Already shipped and in use across the site: Pine on light surfaces, white on dark or photographic ones. The mark never takes on a third colour.
Pine on cream
Default, light surfaces
White on Pine
Dark, brand-colour surfaces
White on imagery
Hero and photographic backgrounds
Don’ts
✕ Don't stretch or skew it
The ring is drawn as a perfect loop. Distorting it breaks the construction logic the whole spoke family relies on.
✕ Don't recolour the parent mark
Colour is how a spoke earns its own identity. The hub mark stays Pine, cream, or white, never a spoke's accent.
✕ Don't drop it on low-contrast ground
If the mark and its background sit close in tone, it disappears exactly where it needs to anchor the page.
✕ Don't add effects
No drop shadows, glassmorphism, or gradient fills on the mark itself, restraint is the point.
And more broadly: no Islamic geometric pattern used as filler around the mark, no gamified badges or confetti built into lockups, no cyan/purple gradients or glassmorphism anywhere near it.
