Family of Products

MyFajr

Automated daily giving.

Summary

Draft copy

“Never Miss a Day of Allah's Protection.”

The sun rises and sets without you having to think about it, just like MyGiving's automated donation options. Automatic. Consistent. Meaningful.

MyFajr is the everyday spoke. Where the others gather around a season or a single day of the week, MyFajr gives a little every day, so giving becomes part of the rhythm of the day rather than an event.

Role
Automated daily giving.
Palette grouping
Horizon (proposed)
Relationship
Part of MyGiving

Site & Socials

Not live yet

MyFajrhasn’t launched, so there’s no site or social account to link to. Links go here once it does.

Colour

The 500 step is the brand colour. Lighter steps are for backgrounds and tints, darker steps for text and pressed states. Standalone, the gradient runs vibrant; inside the hub, it mutes down. The full system lives on Color.

MyFajr Teal

MyFajr

50

#FAFCFE

100

#F2F9FB

200

#E9F5F8

300

#DEF1F5

400

#D0EBF0

500 · Base

#C0E4EA

600

#A9C9CE

700

#95B1B5

800

#7B9396

900

#607275

950

#3A4547

MyFajr Peach

MyFajr

50

#FCFAFB

100

#FCF2F1

200

#FDE9E6

300

#FDDDD7

400

#FDCEC4

500 · Base

#FEBCAE

600

#E0A599

700

#C59287

800

#A37970

900

#7F5E57

950

#4D3935

Gradient

Teal-500 into Peach-500, #c0e4ea to #febcae

Text on MyFajr colour

PairingRatioVerdictUse
Pine-950 on Teal-50011.2:1AAAText on the top of the card
Pine-950 on Peach-5009.4:1AAAText on the bottom of the card
White on Peach-5001.6:1FailNever, use Pine-950 text

Shader Gradient

In the product, MyFajr surfaces use a slow, moving shader gradient with a light grain over it. The spectrum runs light to dark in six stops. The lightest stop is the card background, laid over white at 80% opacity. Darker stops get a little more movement so it stays visible.

MistCard background

#EDF6F8 → #F1EBEA → #F9CCC2

Dawn

#D3EAEE → #DBCCC8 → #F89F8C

Warmth

#90CFDA → #BA9A91 → #FC5430

Ember

#3DB3C7 → #906256 → #C72300

Ember Deep

#257A89 → #5A3D35 → #701400

Midnight Ember

#144952 → #2E1E1A → #290700

In the Wild

Shipped work, not mockups. More context on each lives on Applications.

970 by 250 billboard display banner, MyFajr, your daily giving could help care for an orphaned child
Display billboard, 970 × 250