Family of Products

MyFridays

Automated giving, every Friday.

Summary

Draft copy

“Never miss the hour of Dua.”

Friday holds an hour when duas are answered. MyFridays gives automatically every week, so your giving lands on the best day of the week without you having to remember.

MyFridays is the dawn spoke. Night blue into orange, and the spoke that currently carries mosque partnerships.

Role
Automated giving, every Friday.
Palette grouping
Dawn (proposed)
Relationship
Part of MyGiving

Site & Socials

The site and Instagram are where MyFridays mostly lives. Link to these first.

Colour

The 500 step is the brand colour. Lighter steps are for backgrounds and tints, darker steps for text and pressed states. Standalone, the gradient runs vibrant; inside the hub, it mutes down. The full system lives on Color.

MyFridays Orange

MyFridays

50

#FCF7F7

100

#FAE3D8

200

#F8CEB9

300

#F6B390

400

#F3905C

500 · Base

#EF6820

600

#D25C1C

700

#B95119

800

#B95119

900

#9A4315

950

#562409

Gradient

Night blue into Orange-500, #001635 to #ef6820

Text on MyFridays colour

PairingRatioVerdictUse
White on night blue (#001635)18.0:1AAAText on the top of the card
Pine-950 on Orange-5004.8:1AABody text on solid orange
White on Orange-5003.1:1Large text onlyBold text at 19px and up only

Shader Gradient

In the product, MyFridays surfaces use a slow, moving shader gradient with a light grain over it. The spectrum runs light to dark in six stops. The lightest stop is the card background, laid over white at 80% opacity. Darker stops get a little more movement so it stays visible.

EmberCard background

#FCEFE9 → #F4EAE6 → #C2D9FA

Sunset

#F8D9C9 → #E5C8BE → #8BB8F9

Blaze

#F5A275 → #D0917C → #2E85FF

Dusk

#F95E0B → #AE5637 → #0053C7

Nightfall

#AD3C00 → #6E3521 → #002F70

Midnight

#662300 → #381A0F → #001129

In the Wild

Shipped work, not mockups. More context on each lives on Applications.

MyFridays ad, A Du'a For, For The Gratitude Your Heart Longs To Feel
Social ad, reflective and dua-led
MyFridays ad, Your next Friday could provide 10 hot meals for a displaced family in Gaza, Give Every Friday
Social ad, urgent and cause-led
Reel, the Friday hour (MyGiving-branded)
MyFridays dua email, dark header, Arabic dua with translation, Pass this on to someone button
Email, never miss the hour of dua
Masjid white-label fundraiser page, Powered by MyFridays, Youth Hall Fund, progress bar, Give Every Friday
Mosque white-label page